Purple shampoo can easily slot into your current routine But Nexxus scientists have pinpointed the exact proteins and amino acids lost during the color process and infused the Blonde Assuresystem with keratin protein in order to break the color-damage cycle. And what do we do when our hair starts to fade? Color it again. You cause inevitable damage doing it, and damaged hair (especially when exposed to daily heat styling), is more prone to fade due to a depleted outer cuticle. Purple shampoo treats, as well as brightensĬhemical coloring can lead to a vicious cycle. While protecting the hair’s essential proteins from UV rays, pollution, and sulfates will help (this is at the heart of every Nexxus collection), the Blonde Assure Color Toning Purple Shampoo also works by counteracting the warm pigment responsible for unwanted brassy tones. The external aggressors responsible for daily hair damage can cause chemical color to fade over time, allowing natural pigment to creep back in and reclaim the strands. We all know that bleached or lightened hair is prone to dark regrowth at the roots, but that’s not the only way color can diminish once you’ve stepped out of the salon. Still nervous about adding a purple shampoo to your regime? Here are four reasons why you really should… 1. It does this using keratin, the protein our hair is made of. Nexxus’s Blonde Assure Color Toning Purple Shampoo is formulated to neutralize unwanted brassy tones, as well as target the damage caused by chemical coloring.

Despite looking like a bright purple hair dye, there’s nothing scary about the subtle color-enhancing effects of purple shampoo.

If you have blonde, bleached, platinum, or silver hair and have noticed your fresh-from-the-salon color turning warm and brassy within weeks of your appointment, read on.

Nexxus purple shampoo